The Differences Between UK and US Magazine Business Models

M.10 reports the contrast between UK and US magazine business models. The basic differences are that UK magazines have (1) less staff than US magazines and (2) operate under the control of a general manager who runs the magazine’s advertising, distribution, editorial and strategy, and who responsible for profit and loss, unlike the US model in which advertising, distribution, editorial, and strategy each report to difference honchos at the the corporate level.

“The European model is better because it makes it more of a team, with one agenda and one,” M.10 quotes Dennis Publishing President Stephen Colvin, whose launch of the of an American version of the British FHM magazine was the most successful launch of a magazine in the US during the past ten years.

We wonder how many US magazine Web sites operate under US print business model lines?

About admin