Printed Newspaper Push; Online Newspapers Pull

SFGate News Director Vlae Kershner has an interesting quote in an Editor & Publisher‘s online interview. Asked why he opposes charging for access to his content:

“Newspapers need to charge because they have high production costs and because if they don’t, advertisers will think the papers are just being thrown away. We don’t have either of those conditions — we don’t have heavy production or distribution costs, and advertisers know that every reader has made a conscious decision to come to our site.”

In other words, besides the difference in production costs, printed newspapers (at least in the US) are primarily push products but their Web sites are pull products. Very few producers of online newspapers seem to realize that.

Speakng of push, Kershner also says that SFGate will launch more e-mail products.

What We Do

Since 1996, the media business consulting firm of Digital Deliverance has provided publishers and broadcasters on four continents with strategic reviews and advice about how to profitably adapt to the epochal changes that computer-mediated technologies have wrought on the media environment and their industries.

Over the years, the firm’s clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Critical Mention, MediaNews Group, New Century Network, the Media Development Investment Fund, the National Cancer Institutes, and scores of other media firms that need to adapt to computer-mediated technologies and the rise of Individuated Media.

The managing partner of Digital Deliverance is Vin Crosbie, Adjunct Professor of postgraduate New Media Management at Syracuse University’s S.I. Newhouse School of Public Communication, in upstate New York. From 2007 through 2020, he wrote and was the sole instructor of the school’s New Media Business course, a course required for students in the New Media Management master’s degree curriculuum, an elective course for Ph.D. students, and a permission-only course for selected undergraduates and graduate students.

Digital Deliverance is incorporated as a limited liability company in the U.S. state of Connecticut, where it is based in the city of Norwich, Connecticut.