European Mobile Data Use Grows

GPRS Subscribers in Western Europe.gif

The growth of i-mode, increased services utilizing general packet radio service (GPRS) networks and the introduction of 3G are changing the user experience for Western European mobile phone users, according to a report available to eMarketer subscribers:

    “The migration from 2G mobile services to 3G in Europe has been somewhat slower than many anticipated after the exuberance displayed by wireless operators in 1999 and 2000, but mobile handsets with digital cameras, multimedia messaging (MMS) and premium content portals offering the latest games and polyphonic ring tones, are beginning to drive Europeans to more advanced mobile services.”