Textually.org tells us that the North American wireless phone network Nextel will be offering live SMS alerts from National Hockey League games. A subscribers have a choice of receiving alerts when his favorite NHL team’s scores, or end-of period results, or end-of-game results, or end-of-game statistics summary.
Airborne Entertainment, Inc., a Montreal-based wireless services company that also works with A&E, HBO, The History Channel, and MAXIM and ym magazines, setup this SMS service for Nextel. However, any publisher or broadcaster could themselves setup a similar service. For an example how, see KUSports.com from the Lawrence Journal-World in Kanasas.