Press Clips 
What I Learned at the M.O.B. Conference, NavigateNewMedia.com, July 23, 2010.
新媒体产品日新月异 新闻工作者对“新闻”本质重新定义, ITxinwhen.com, Singapore, July 17, 2010.
Customize Newspapers, The Straits Times, Singapore, July 15, 2010.
The Great Media Revolution, Razor TV, Singapore, July 14, 2010.
In Online Media, Consumer Is King, Wired News, June 29, 2010.
Recent Speaking Engagements The speaker of the Singapore Press Holdings Foundation annual Media Lecture, Drama Centre, National Library, Singapore, July 14, 2010.
A speaker at the Fourth Annual Individuated News Conference, Denver, June 23, 2010.
The co-chair and co-moderator of Syracuse University's S.I. Newhouse School of Public Communication's Monetizing Online Business Conference, New York City, June 24-25, 2010.
The speaker of the Twelfth Annual Pearl A. and Albert E. Mall Annual Lecture, Binghamton University School of Education, Binghamton, New York, May 26, 2010.
A speaker and co-moderator at the Media Development Loan Fund Biennial Media Forum, Bratislava, Slovakia, May 14-15, 2010.
A speaker at the East Asian Institute for Media Management and Transformation Center's International Conference on Business of Emerging Media, Tsinghua University, Beijing, April 21-22, 2010.
A panelist about Digital Rights Management, Publishing Business Conference & Expo, New York City, March 8, 2010.
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Denying Readers the 'Enhancements' of Annual Publication?
By admin, on September 16th, 2003
If publishing less frequently enhances a publication, why not go all the way? Editor & Publisher magazine has almost done that by announcing that it will ‘enhance’ coverage by switching from weekly to monthly publication, beginning in January.
As much as we enjoy being buffetted by a good PR spin, E&P‘s announcement is fatuous and it underscores the magazine’s decline under ownership by VNU Media. The magazine’s print circulation and advertising pagecounts have plummeted since VNU purchase E&P a few years ago. VNU might will try to hide behind the excuse of the worst media advertising recession in a half century. But what debunks is a comparison of E&P and its partial competitor, Newspapers & Technology. Click the hyperlink below for our analysis:
Digital Deliverance Executive Vice President James Tailer notes that during the years in which E&P‘s printed edition has shrank, Newspaper & Technology‘s printed edition has grown. Years ago, the bulk of E&P‘s ad revenues came from equipment vendors. But they have almost all migrated to Newspapers & Technology, leaving E&P with mostly corporate promotional ads (such as ads from the Associated Press, Knight Ridder, or Gannett).
Tailer points to two causes for this migration:
First and foremost, E&P‘s advertising rates continue to be way too high. A quarter-page ad in its weekly printed edition cost more than USD3,000, too much for many vendors to advertise in it or do so regularly. Meanwhile, Newspaper & Technology‘s ad rates were more reasonable, often half E&P‘s rates on a regular schedule. This makes a major difference for vendors, particularly during a recession.
During the past decade, E&P has failed to serve two of its most important readerships:. One of those readerships obviously is newspaper technology executives, most of whom migrated to Newspaper & Technology. The other lost readership was the publishers themselves. Although E&P does publish articles about publishers, it doesn’t publish enough articles about the everyday decisions that publishers make — such as decisions about printing presses, pre-press equipment, circulation issues, etc. E&P had focused too much upon catering its articles to publishers’ boardroom issues and not publishers’ office issues.
Likewise, E&P let itself become editorially stuck somewhere between the journalism reviews (such as Columbia Journalism Review and American Journalism Review) and technology journals (such as Newspaper & Technology). Those publications cover their niches far better than E&P does, leaving E&P without a viable niche of its own. That edotproa; error began under the Brown/Phillips family’s ownership of E&P prior to VNU’s involvment, but VNU should have seen and understood this and the advertising pricing error and had plenty of time to correct those problems. We think VNU Media’s administration is to blame.
So, what about E&P‘s plan to use its Web site to:
“…provide readers with over 50% more news coverage and analysis of the newspaper industry, according to Editor Greg Mitchell. “‘This shift will enable us to keep pace with the changes in the news industry which, thanks to the Internet, wants information now, not next week,’ said Michael E. Parker, president of the Marketing/Media & Arts Group of E&P parent VNU. “‘E&P, essentially, will be changing to an hourly frequency while maintaining its award-winning print presence.’”
E&P’s own articles have failed to report any trade journals that are profitably publishing online, except for perhaps Variety, a publication that dominates coverage of its own industry in a way that E&P no longer dominate coverage of the newspaepr industry (perhaps not so ironically, VNU Media owns Variety‘s archrival, The Hollywood Reporter).
As for increasing the E&P site’s news coverage by 50%, we note that hiring just another online reporter for that site would increase the site’s staff by 100%, so a 50% increase in news coverage should be hard for it to achieve.
Its switch from weekly to monthly publication also will definitely hurt E&P‘s classified advertising revenues.
It’s too bad that VNU Media has mismanaged this venerable trade journal of the newspaper industry. We wish them well on their Web site plans.
Related posts: - Readers with Camphones Produce City Guide Insert Community publishing has been taken to a new technical level...
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What We Do Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.
Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.
The managing partner of Digital Deliverance is Vin Crosbie, adjunct professor of visual & interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communication. The firm is incorporated as a limited liability company in the U.S. state of Connecticut.
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Madanmohan Rao
Robert Picard
E&P goes — weakly
Vin Crosbie (who knows more about this than I do) says that the Web didn’t kill Editor & Publisher as a weekly. He blames by poor management by VNU. I confess, I haven’t read E&P since 1996. So, I was…