For several years, the Associated Press and the Newspaper Association of America have each pondered whether or not to develop a standard registration scheme for American newspaper Web sites. A standard registration scheme would allow a consumer who registers to use one newspaper Web site to then automatically be able to use all others without having to register on each of those individually. The concept was first proposed by New Century Network consortium of newspapers, which folded in 1998.
However, we at Digital Deliverance now believe that the AP and NAA have waited too long to make a decision. If there is going to be a standard registration scheme among American newspaper Web sites, it will likely be the Tacoda System, developed by former RealMedia founder Dave Morgan. A story at Editor & Publisher magazine’s Web site reports on how the Tacoda system is beginning to be implemented by American newspapers.