Celebrating its tenth anniversary of publishing on the Web but without profiting from banner advertising during that period, the Polish daily newspaper Rzeczpospolita on its online anniversary began charging for access to its online news archives. To access its archives, a customer uses a mobile phone to send an SMS message to a number listed on the newspaper’s Web site and in return gets a password — a micro-transaction method that’s becoming popular among European online newspapers. The Warsaw Business Journal reports that online advertising in Poland last year totaled only 33 million zlotych (US$8.8 million) and how little of that went to online newspapers. Gazeta Wyborcza had the largest share, with 2 million zlotych (US$534,000). Rzeczpospolita was the first Polish daily newspaper online, launching Rzeczpospolita Online in 1993.
Related posts:
- NY Times Archives To Be Opened to Blog Links? Speaking of Dave Winer, his weblog says that the the...
- Few Japanese Online Publications Succeed at Paid Content According to a story in the bulletin of the Nihon...
- 'Forced Migration' of Online Users In one of the largest ‘forced migration’ in Internet history,...
- 'He Said'/'She Said' and Online Defamation Law Katy Johnson won the Miss Vermont beauty pageant in 1999...
- Sledgehammer Superstitials Hit Online Users The behavioral psychologist Abraham Maslow once noted, “When your only...
