London Times and FT to Launch Digital Editions | Digital Deliverance LLC

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London Times and FT to Launch Digital Editions

By admin, on May 23rd, 2003

The Times of London and the Daily Telegraph, competitors, are the latest UK dailies to begin publishing digital editions.

What’s notable about these large (weekday print circulations ranging from 500,000 to 2 million) dailies publishing digital editions is that the Audit Bureau of Circulation in the UK & Ireland doesn’t yet audit or certify digital edition circulation. These large dailies nonetheless see positive business cases for launching digital editions.

The UK Journalism says that The Guardian and the FT plan to begin retailing digital editions later this year. (Actually, those two newspapers have been wholesaling digital editions for several years via PressPoint and NewspaperDirect, to newsstands, hotels, cruise ships, and kiosks. But now The Guardian and the FT will now be offering digital editions directly downloadable to consumers.)

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Since 1996, the media consulting firm of Digital Deliverance has provided publishers and broadcasters with strategic reviews and advice about how to profitably adapt to the remarkable changes that New Media have brought to them and their consumers.

Over the years, the firm's clients have include The New York Times, News Corporation, The Irish Times of Dublin, Dagbladet of Oslo, The Mail & Guardian of Johannesburg, Advance Publications, Presspoint, The Boston Herald, Critical Mention, MediaNews Group, New Century Network, the Media Development Loan Fund, PR Newswire, the National Cancer Institutes, and scores of other media or firms adapt to New Media.

The managing partner of Digital Deliverance is Vin Crosbie, adjunct professor of visual & interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communication. The firm is incorporated as a limited liability company in the U.S. state of Connecticut.